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FPS EXPO

  • Client

    Federation of Petroleum Suppliers

  • Services

    Exhibition Sponsorship & Promotion, FIlm, Marketing

  • Launch project

    http://www.fpsshow.co.uk

THE BRIEF –
Plan, promote and sell the annual FPS EXPO.

The EXPO certainly has got bigger and busier each year… It’s nice to see the way it has developed and grown. 
– EXPO 2018 EXHIBITOR

THE PROJECT –

The FPS EXPO is the leading event for the oil distribution industry in the UK and Ireland. In 2014, Communicate partnered with the FPS to help elevate this blue ribbon event even further, both through effective marketing around the event, and a core sales function geared towards selling exhibition space and key sponsorship opportunities.

A dedicated, professional sales team set about expanding a network of businesses connected to the sector, helping increase sales opportunities, and expand the potential of the EXPO. With more companies than ever being attracted in 2014 and 2015, as well as an increase in delegates across the two days, the EXPO would be moved to a bigger, new venue for 2016, the Exhibition Centre Liverpool. Communicate would again be tasked with playing a pivotal role in increasing exhibition sales, and further expanding the scale and scope of the show. Effective marketing of the new venue and the benefits of exhibiting, would supplement the all-round sales effort. Plans are now being made for EXPO 2019, where this strong partnership plans to create the most successful event to date.

THE RESULT –

Now in its 38th year, we have helped the EXPO to grow, surpassing previous sales targets, introducing new companies, with new products and services to the industry, raised its profile and all-round value, and ensured EXPO 2018 was the biggest and most successful to date.